2026世界数字体育与电子竞技装备展
2026 World Digital Sports & Esports Equipment Expo (DSE)
 
时间：2026年5月10-12日地点：广州·中国进出口商品交易会展馆
Date: 10 - 12 May 2026
Venue: China Import and Export Fair Complex, Guangzhou
规模：40,000m²；参展商：700+；观众：50,000+
Fairground: 40,000m²; Exhibitor: 700+; Visitor: 50,000+
 
一、展会背景Exhibition Background
全球市场：数字体育与电子竞技产业已进入高速发展期，成为全球数字娱乐经济的重要增长引擎。随着虚拟现实、人工智能、云计算等技术的成熟，数字体育的边界不断拓宽，电竞项目正式步入亚运会等国际体育赛事，产业化、体育化、标准化成为核心趋势。全球资本与科技巨头持续加码，对尖端装备、技术整合与跨市场合作的需求空前强烈。
Global Market: Digital sports and esports have entered a phase of rapid growth, emerging as a key engine of the global digital entertainment economy. Advances in VR, AI, and cloud computing continue to expand the sector’s boundaries, while esports’ inclusion in major international events such as the Asian Games signals accelerating industrialization, sportification, and standardization. Global capital and technology leaders are intensifying investment, driving unprecedented demand for advanced equipment, integrated technologies, and cross-market collaboration.
亚洲作为全球增长核心：亚洲拥有全球最大的电竞玩家与观众群体，市场潜力巨大。各国政府相继出台扶持政策，将电竞纳入未来产业发展规划。打造聚焦亚洲的专业展会，有助于整合区域资源，打通“技术研发 - 装备制造 - 赛事运营 - 商业变现”的全产业链闭环。
Asia as the Global Growth Engine: Asia is home to the world’s largest esports player and audience base, offering vast market potential. Governments across the region are introducing supportive policies and integrating esports into future industry strategies. A dedicated Asia-focused professional expo can unify regional resources and connect the full value chain from technology R&D and equipment manufacturing to event operations and commercial monetization.
中国市场的战略地位：中国作为全球最大的电竞市场之一，正积极推动数字体育产业的高质量发展。本届展会将依托中国庞大的市场体量和完善的产业链优势，为全球企业提供对接亚洲市场的桥梁，成为连接全球数字体育技术、装备与人才的核心枢纽。
China’s Strategic Role: As one of the world’s largest esports markets, China is actively advancing the high-quality development of digital sports. Leveraging its vast market scale and mature industry ecosystem, the event will serve as a gateway to Asia for global companies and a central hub linking worldwide digital sports technologies, equipment, and talent.
 
二、市场分析Market Analysis
1.全球电竞产业市场分析：Global Esports Market Overview:
2025年全球电竞产业市场规模预计攀升至约200-250亿美元，同比增幅约10%-15%。从产业主体规模来看，全球电竞相关企业数量约3.8万家；亚洲作为核心产业集聚地，电竞企业数量占全球总量超五成，是驱动增长的关键区域。中国市场表现亮眼，以约75亿美元的市场规模稳居全球首位，占比约35%-40%，用户规模稳固在4.9亿人左右；截至2025年，国内经营范围含“电竞”的企业已超13.9万家。
The global esports market is projected to reach USD 20–25 billion by 2025, growing 10–15% YoY. The industry comprises ~38,000 companies worldwide, with Asia hosting over 50%, making it the primary growth driver. China leads globally with an estimated USD 7.5 billion market, accounting for 35–40% of the total and a stable user base of ~490 million; by 2025, China will have 139,000+ esports-related enterprises. Growth is fueled by technology innovation, event monetization, and global expansion: global VR device sales have surpassed 10 million units, immersive viewing is gaining traction, top-tier event streaming generates 80%+ of revenues, sponsorships are up 22% YoY, and emerging markets such as the Middle East and Southeast Asia are set to deliver 45%+ of incremental growth, with China’s overseas esports revenue expected to exceed USD 350 million.
产业增长动力集中于技术革新、赛事商业化及全球化布局三大方向：VR设备全球累计销量已突破1000万台，沉浸式观赛体验逐步普及；头部电竞赛事直播收入占比超八成，商业赞助规模同比增长22%；中东、东南亚等新兴市场成为增长新引擎，预计贡献超45%的增量空间，中国电竞出海收入有望突破3.5亿美元。
Industry growth is concentrated in three key directions—technology innovation, event commercialization, and global expansion: global cumulative VR device sales have exceeded 10 million units, driving the wider adoption of immersive viewing experiences; leading esports events generate over 80% of revenue from live streaming, with commercial sponsorships up 22% year on year; emerging markets such as the Middle East and Southeast Asia are becoming new growth engines, expected to contribute over 45% of incremental growth, while China’s esports overseas revenue is projected to surpass USD 350 million.
展望未来，全球电竞产业年均增速预计保持在10%-15%区间，2030年市场规模有望突破400亿美元。中国市场将加速VR电竞商业化落地，预计2028年VR观赛渗透率可能超过20%；同时探索基于区块链的数字资产与实体业态联动，构建“IP资产化”的新生态。
Looking ahead, the global esports industry is expected to maintain an average annual growth rate of 10–15%, with the market projected to exceed USD 40 billion by 2030. The China market will accelerate the commercialization of VR esports, with VR viewing penetration potentially surpassing 20% by 2028, while exploring blockchain-based integration of digital assets and physical businesses to build a new ecosystem of IP assetization.
2.全球数字体育装备产业市场分析：
Global Digital Sports Equipment Market Analysis:
 2025年全球数字体育装备市场规模预计达4800亿美元，同比增长18%。从产业主体规模看，全球相关制造企业超5.2万家，市场参与度持续提升；亚洲为核心产业集群，企业数量占全球总量超5成，成为产业增长核心承载地。中国市场表现突出，以2100亿美元规模领跑全球，占比达43.8%；截至2025年，中国专注于数字体育装备研发、制造与解决方案的企业数量已突破1.8万家，其中智能装备出口额突破300亿美元。
The global digital sports equipment market is projected to reach USD 480 billion by 2025, growing 18% year on year. In terms of industry scale, there are over 52,000 manufacturers worldwide, with market participation continuing to rise; Asia is the core industrial cluster, accounting for over 50% of global enterprises and serving as the primary engine of growth. China stands out as the global leader, with a market size of USD 210 billion, representing 43.8% of the total; by 2025, China will host 18,000+ companies focused on digital sports equipment R&D, manufacturing, and solutions, with smart equipment exports exceeding USD 30 billion.
产业增长引擎聚焦AI技术融合、智能化升级及全球化布局三大方向：AI+体育场景应用规模同比激增241%，电竞数据分析和动作捕捉等智能装备市场容量达24亿元；智能穿戴及电竞外设设备出货量同比增长72%，数字体育与虚拟赛事相关技术应用规模持续扩大；中东、东南亚新兴市场贡献超40%增量，中国对共建“一带一路”国家体育科技与数字内容出口增长9.6%。
Industry growth engines focus on three key areas—AI integration, intelligent upgrading, and global expansion: AI-powered sports applications have surged 241% year on year, with the market for smart equipment such as esports data analytics and motion capture reaching RMB 2.4 billion; shipments of smart wearables and esports peripherals are up 72% YoY, with continued expansion of technologies related to digital sports and virtual events; emerging markets in the Middle East and Southeast Asia contribute over 40% of incremental growth, while China’s exports of sports technology and digital content to Belt and Road countries have grown 9.6%.
未来四年，全球产业年均增速将稳定在15%-18%，2030年规模有望突破8600亿美元；中国将率先完成智能体育装备全场景商业化验证，预计2028年智能终端体育场景渗透率超80%，通过数字技术与实体装备联动构建“装备+服务”价值循环体系。
Over the next four years, the global industry is expected to maintain an average annual growth rate of 15–18%, with the market projected to exceed USD 860 billion by 2030; China is set to lead the full-scenario commercialization of intelligent sports equipment, with smart terminal penetration in sports scenarios expected to surpass 80% by 2028, building a “equipment + services” value loop through the integration of digital technologies and physical hardware.
 
三、展会简介Exhibition Introduction
2026世界数字体育与电子竞技装备展以“科技赋能竞技，数字定义未来”为主题，聚焦数字体育与电竞领域从硬件装备、软件技术到赛事服务、内容创作的全产业链。展会特设七大主题展区，并通过“展览展示 + 高峰论坛 + 电竞表演赛 + 投融资对接会”等多维形式，打造亚洲地区规模领先、影响力广泛的数字体育与电竞行业盛会。
The 2026 World Digital Sports & Esports Equipment Expo, themed “Technology Empowering Competition, Digital Defining the Future,” focuses on the full industry chain of digital sports and esports—from hardware and software technologies to event services and content creation. Featuring seven themed exhibition zones and a multi-dimensional format including exhibitions, high-level forums, esports showcase matches, and investment matchmaking, the Expo aims to become Asia’s leading and most influential digital sports and esports industry event.
 
四、组织机构Organization
1.主办单位：Organizer
中国文化娱乐行业协会
China Culture and Entertainment Industry Association
广东鸿威国际会展集团有限公司
Guangdong Grandeur International Exhibition Group Co., Ltd.
2.承办单位：Undertaker
广州鸿威数字视觉会展有限公司
Guangzhou Hongwei Digital Vision Exhibition Co.,Ltd.
 
五、展览范围Exhibit Category
1.核心竞技装备展区Core Competitive Equipment Zone
展示顶级电竞硬件，包括高性能主机、显卡、散热及存储设备，以及专业外设如机械键盘、电竞鼠标、显示器、耳机和电竞椅，同时呈现移动电竞装备，涵盖手机、外设及便携配件。
Top-tier esports hardware, including high-performance PCs, GPUs, cooling and storage solutions, as well as professional peripherals such as mechanical keyboards, gaming mice, monitors, headsets, and gaming chairs. The zone also features mobile esports equipment, covering smartphones, peripherals, and portable accessories.
2.网络与基础设施展区Network & Infrastructure Zone
聚焦高速网络设备、低延迟解决方案、赛事专用服务器及云计算服务，涵盖路由器、加速器、数据同步与云端训练平台，支撑电竞赛事稳定运行与高效体验。
High-speed networking equipment, low-latency solutions, competition-grade servers, and cloud computing services, including routers, accelerators, data synchronization, and cloud-based training platforms to ensure stable operations and high-performance esports experiences.
3.数字体育与创新技术展区Digital Sports & Innovation Technology Zone
呈现虚拟体育设备、AI分析与数字孪生技术，包括VR/AR装备、运动模拟器、战术分析系统与虚拟训练环境，推动电竞与科技融合创新。
Virtual sports equipment, AI analytics, and digital twin technologies, including VR/AR devices, sports simulators, tactical analysis systems, and virtual training environments, driving innovation at the intersection of esports and technology.
4.赛事运营与内容制作展区Event Operations & Content Production Zone
覆盖赛事管理、舞台视听、直播制作及版权保护，展示一体化运营平台、沉浸式舞台、多视角直播与虚拟演播室技术，助力赛事专业化与内容高效分发。
Tournament management, stage audiovisual systems, live broadcast production, and IP protection, showcasing integrated operations platforms, immersive stages, multi-angle streaming, and virtual studio technologies to enhance professional event delivery and efficient content distribution.
5.电竞俱乐部与人才展区Esports Clubs & Talent Zone
汇聚知名俱乐部展示、选手经纪与教育机构，提供人才招聘、签约及培训服务，呈现电竞职业生态与教育发展路径。
Leading club showcases, player agencies, and education institutions, offering talent recruitment, contract signing, and training services, and presenting the professional esports ecosystem and career development pathways.
6.游戏厂商与IP内容展区Game Publishers & IP Content Zone
聚焦主流游戏发行、IP生态拓展及衍生商品，包括新游试玩、跨界内容、数字藏品与NFT应用，呈现电竞内容与商业扩展。
Leading game publishing, IP ecosystem expansion, and licensed merchandise, including new game demos, cross-industry content, digital collectibles, and NFT applications, showcasing the commercial extension of esports content.
7.场馆与空间设计展区Venues & Spatial Design Zone
展示专业电竞场馆、智能解决方案与泛娱乐空间设计，涵盖声光规划、无人导引、网吧酒店升级及主题体验空间，优化电竞观赛与运营环境。
Professional esports venues, smart solutions, and entertainment-oriented space design, including audiovisual planning, autonomous guidance, internet café and esports hotel upgrades, and themed experience spaces to optimize viewing experiences and operational efficiency.
 
六、同期活动Concurrent Event
1.全球数字体育产业峰会
Global Digital Sports Industry Summit
（邀请全球行业领袖探讨趋势）
(Bringing together global industry leaders to discuss emerging trends)
2.数字体育装备新品发布会
Digital Sports Equipment New Product Launch
（全球知名品牌首发新品）
(Global leading brands debut new products)
3.AIGC在电竞领域的应用研讨会
AIGC Applications in Esports Forum
（探讨AI在内容生成、战术分析中的应用）
(Exploring AI applications in content generation and tactical analysis)
4.电竞装备新品发布会Esports Equipment New Product Launch
（全球知名品牌首发新品）
(Global leading brands debut new products)
 
七、展会亮点Exhibition Highlight
1.全产业链生态展示
覆盖从硬件到内容、从赛事到服务的完整生态链。
Full Industry Chain Showcase
Covering the complete ecosystem from hardware to content, and from events to services.
2.前沿科技体验
设置VR电竞、模拟体育等大型互动体验区，让观众亲身感受未来竞技。
Cutting-Edge Technology Experience
Featuring large-scale interactive zones such as VR esports and sports simulators, allowing attendees to experience the future of competition firsthand.
3.顶级赛事互动
明星表演赛拉近观众与职业电竞的距离，提升展会热度。
Top-Tier Event Interaction
Star showcase matches bring audiences closer to professional esports, enhancing the event’s excitement.
4.精准商贸对接服务
依托主办方庞大数据库，为参展商精准匹配买家与合作伙伴。
Targeted Business Matching Services
Leveraging the organizer’s extensive database to connect exhibitors with precisely matched buyers and partners.
 
八、宣传推广Publicity and Promotion
1.大众媒体（国内推广）Mass Media (Domestic Promotion)
在现有新媒体矩阵基础上，可重点围绕数字体育与电子竞技领域深化垂直渠道布局：联合B站、斗鱼、虎牙等电竞及游戏内容平台，推出“电竞大师课”系列直播，邀请战队教练、选手及技术专家分享实战技巧、赛事数据分析与训练体系；通过探访知名电竞俱乐部基地、测评高性能电竞设备等内容，从专业视角向玩家与从业者深度展示竞技背后的科技与日常；同时，与电竞垂直媒体如人民电竞、兔玩网、腾讯电竞等合作建立展会专题页面，嵌入赛事报名与观赛预约系统，并精准推送至其覆盖的职业战队、俱乐部、赛事组织方及核心玩家社群，实现有效引流与精准触达。
Building on existing new media channels, focus on deepening vertical coverage in the digital sports and esports sectors: collaborate with platforms like Bilibili, Douyu, and Huya to launch the “Esports Masterclass” live series, featuring team coaches, players, and technical experts sharing practical skills, event data analysis, and training systems. Produce content such as visits to renowned esports club facilities and high-performance equipment reviews, providing players and industry professionals with an in-depth, professional perspective on the technology and daily operations behind competition. Simultaneously, partner with esports-focused media such as People Esports, 17173, and Tencent Esports to create dedicated Expo pages, integrating event registration and viewing reservation systems, and precisely targeting professional teams, clubs, event organizers, and core player communities for effective traffic generation and audience engagement.
 
2.大众媒体（国外推广）Mass Media (International Promotion)
为全面提升展会在数字体育与电竞领域的专业影响力，我们将实施精细化、分层式的跨平台传播策略：面向企业决策者与采购部门，通过发布行业趋势白皮书、技术解决方案深度解析及领军人物专访，强化专业声誉；在Reddit、Twitch等核心玩家与开发者聚集的社区，围绕热门赛事、装备评测与技术演进开展实时互动与话题讨论，渗透垂直社群；同时，在ArtStation、LinkedIn等创意与职业平台，重点展示参展商在视觉设计、交互科技及赛事制作方面的前沿成果，吸引顶尖人才与团队关注；此外，我们还将依托Discord、Telegram等社群平台开展深度运营，并结合赛事直播、线上工作坊等形式，构建从行业发声、社群互动到商务对接的完整闭环，最终实现品牌影响力与高质量专业观众转化效率的双重提升。
To enhance the Expo’s professional influence in digital sports and esports, a refined, multi-tiered cross-platform communication strategy will be implemented: Targeting corporate decision-makers and procurement teams, release industry trend whitepapers, in-depth analyses of technical solutions, and interviews with industry leaders to strengthen professional credibility. Engaging core player and developer communities on platforms like Reddit and Twitch, conducting real-time discussions on popular tournaments, equipment reviews, and technology evolution to penetrate vertical communities. Showcasing cutting-edge achievements of exhibitors in visual design, interactive technology, and event production on creative and professional platforms like ArtStation and LinkedIn, attracting top talent and teams. Leveraging social communities on Discord and Telegram for in-depth engagement, combined with live broadcasts and online workshops, creating a full loop from industry communication and community interaction to business matching. This approach aims to maximize brand influence while efficiently converting professional audiences.
 
3.专业媒体Professional Media
本届展会还将通过专业媒体平台进行深度垂直推广，精准覆盖行业核心从业者。我们将联合国内外权威行业媒体、技术社区及垂直资讯平台，如新华网、搜狐网、网易新闻等，通过专题报道、技术白皮书发布、行业专家专栏及线上研讨会等形式，深入解析展会展示的前沿技术、设备与应用案例。专业媒体推广将聚焦于产业链各环节的专业决策者与技术人员，确保展会信息高效触达动漫游戏制作公司、游戏开发团队及技术采购部门等核心受众，实现从品牌曝光到高质量商机转化的精准传递。
The Expo will also conduct deep vertical promotion through professional media platforms, precisely targeting core industry practitioners. Collaborating with authoritative domestic and international industry media, tech communities, and vertical information platforms such as Xinhua Net, Sohu, and NetEase News, the promotion will include feature reports, technical whitepapers, expert columns, and online webinars to provide in-depth analysis of cutting-edge technologies, equipment, and application cases showcased at the Expo. Professional media promotion will focus on decision-makers and technical personnel across the industry chain, ensuring that Expo information efficiently reaches key audiences such as animation and game production companies, game development teams, and technical procurement departments, enabling precise conversion from brand exposure to high-quality business opportunities.
 
九、目标观众Target Visitor
1.政务、科研与协会人员。
2.体育产业、场馆及商业地产的采购运营方。
3.数字运动软硬件的厂商、工程商与运营商。
4.培训、咨询与投融资领域从业者。
5.数字运动爱好者、亲子及健身消费者。
6.电竞俱乐部、内容创作者与游戏企业从业者。
7.电竞硬件商、场馆方与品牌赞助商。
8.主管部门、教育及学术研究人员。
9.核心电竞粉丝与年轻观赛群体。
10.高消费群体、周边收藏者及跨界兴趣者。
1.Government, research, and industry association personnel.
2.Procurement and operations teams from the sports industry, venues, and commercial real estate.
3.Manufacturers, integrators, and operators of digital sports hardware and software.
4.Professionals in training, consulting, and investment sectors.
5.Digital sports enthusiasts, families, and fitness consumers.
6.Esports clubs, content creators, and gaming industry professionals.
7.Esports hardware vendors, venue operators, and brand sponsors.
8.Regulatory authorities, educators, and academic researchers.
9.Core esports fans and young tournament viewers.
10.High-spending consumers, merchandise collectors, and cross-industry interest groups.
 
十、展位价格Participation Fee

 
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